• Why does my Business need SEO??
• What does my business stands to gain from SEO apart from just good rankings?
• What does SEO entails?
• Content rules foremost
• What does website being Search Engine friendly means?
• Indexing by Search Engines and how can it be facilitated
• Why is my Web Site lacking behind?
• The keyword Planning
• Understand the Search Engines Working Mode if you want rankings from it

People turn to web for solutions of their problems, they search for answers and information. Web presence therefore is critical in the new scenario of solution finding. Your customers must find you on web to know that you are there and what you can offer them for solution to their problems and queries.

Flexibility of data and information generation from structured and unstructured sources which includes SEO is not just about good rankings it’s about your business and your products gaining recognition and consequently trust of your consumers and gaining your business a reputation. Positive reviews on web about your products may help you generate new clients apart from the potential clients. Better awareness as to what you have to offer may actually boost your sales.

SEO entails more traffic being driven towards your site and unless and until your site is purely informative in nature it would means an increase in the sales revenue as a result of better awareness of your products.

SEO means your web presence being laid out in such a manner that not only is it consumer friendly but also search engines friendly and gets higher rankings in search engines listings.

SEO entails aspects which may result in your site getting better listings

The very thing that supports the SEO efforts is the content of your website. Create Content that facilitates the consumer through the stages of buying process after the need arousal the consumer turns to search for information which in today’s scenario is usually the web. The customer usually looks for alternatives and evaluations of solution. Your content should be precise, persuasive and informative as to be able to hold customer’s attention and retain his interest so he may not revert back from your site as this may serve to bring your ranking down on the search engines.

It means that your website outlay supports the crawling of Search Engine spiders and the subsequent indexing of your website pages by the search engines. While a very sophisticated outlay in terms of may attract you and make your website more attractive to visitors it may serve to hinder the process of crawling and indexing for the search engines. Search engines spiders do not see and read images, Flash movies, JavaScript, frames, password-protected pages.

Indexing of your website pages by Search Engine is the first step towards getting included in the competition of rankings in the Search Engines. So you have to participate in the contest if you wish to get to the top position and just how can you do it? By facilitating the crawl of spiders of search engines on your website and making the outlay friendly for them to get your pages indexed by them.

The search engines would want to list the best results for an inquiry made keeping in view the relevance of the content that is on the basis of its indexing. It is important to remember that results are displayed on the basis of Index developed and stored by the search engines.

The probable reasons might be

• The design of your website
• The content needs to be reviewed
• Your web site is not keyword rich
• The keyword planning is not appropriate

Keyword planning and subsequent using that keyword at appropriate places is of utmost importance as your pages get indexed on the basis of this keyword. Keyword insertion is of utmost importance, it is advisable to use only one keyword or at most two for a website but is recommended to use just one keyword for one website so the search engines may index your pages on the basis of that keyword. Using one keyword and inserting it at appropriate places helps the indexing process of the search engines.

You must understand how the search engines work, how they index and how they assign rankings if you want to get rankings from them. Policies vary with different search engines for example Google, Yahoo and Ask.Com has different policies for rankings. Google highly considers incoming links to a particular website for its ranking but of course Google prefers the quality of the incoming links more than the quantity. While Yahoo advises that you place” Description” and” Keyword” Meta tag . Google regarding its spider writes “Google is continuously traversing the web in real time with software programs called crawlers, or "Google bots. A crawler visits a page, copies the content and follows the links from that page to the pages linked to it, repeating this process over and over until it has crawled billions of pages on the web”