So exactly what is your website supposed to do, mean and convey? Your website should not be a platform where you tell your clients what you have to offer them because no one is interested in that, people are only interested in knowing the solution to their problems and what your products or services can do in helping them with it or how well your products cater to their needs and problems.

Your website should be built around your customers, their needs and problems rather than around your own products or services. Your customer should be able to identify with your website and say it’s me they are talking about and catering to rather than give an impression of what you are trying to sell.

A good website is built taking into consideration not only customers but also search engines optimization techniques both of which endorse each other, if your website attracts your customer it will automatically take your rankings high.

Your website should be able to engage and involve your customers through its content, it should have the right combination of content, flash images audio or video content, so neither your website may take too long to download and set off your customers nor should it totally avoid these mediums of communication to convey the message more effectively and diversely to your customers.